Law firm · Turnkey 45-day launch · Full CRM & Web

Signing a new client dropped from nine days to four hours

Q: What problem was Meridian Legal solving?

Enquiries arrived in three different inboxes and a spreadsheet. Nobody knew which cases were stuck until a client complained.

Q: What did OpsFrames build?

A new website, one CRM for enquiries, a clear pipeline with an owner for each stage, and automatic welcome documents, all inside a 45-day launch.

Q: What changed?

Every enquiry is answered within two hours. Signing a new client dropped from nine days to four, and qualified leads rose by 42% in the first quarter.

Q: Is this a real client?

Yes. Meridian Legal is a real client and this story is shared with permission. Figures shown are the client’s actual results from this project.

A new conversion-tested website, one central CRM for every enquiry, and an automated pipeline with an owner for each stage — built inside a single 45-day launch.

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4.8 / 5from 96 client reviews

Since 2021 · Audited commercial law firm launch

Meridian Legal architecture 5 deliverables

Conversion Web PlatformClear practice areas, instant booking & mobile intake forms
OpsSuite Legal CRMSingle source of truth for clients, conflict checks & retainers
Automated Intake WorkflowDocuSign integration, ID verification & fee agreements
Partner Pipeline DashboardReal-time visibility into active matters and billing stages
45-Day Turnkey HandoverStaff training, SOP library & zero downtime migration

9 → 4 hrsclient onboarding

+58%consult bookings

45 dayslaunch timeline

+42%

more good leads in three months, on the same ad budget.

2× faster

to sign a new client, start to finish.

<2 hrs

to answer every new enquiry.

The challenge

Enquiries arrived in three different inboxes and a spreadsheet. Nobody knew which cases were stuck until a client complained. The old website did not say clearly enough what the firm actually handled, so unqualified enquiries crowded out the good ones.

What OpsFrames built

A new website built around the firm’s actual practice areas, one CRM for every enquiry, a clear pipeline with a named owner for each stage, and automatic welcome documents sent the moment a new client signs on.

The outcome

Every enquiry is now answered within two hours. Signing a new client dropped from nine days to four. Qualified leads rose 42% in the first quarter, on the same advertising budget.

Deliverable groups used

Strategy (positioning by practice area), Brand (light refresh), Digital (new website and SEO foundation), Operations (CRM and onboarding), Growth (enquiry tracking).

We stopped chasing five different suppliers and started running a business. It took 45 days. Eighteen months on, it is still the first thing we open every morning.

Sana RafiqFounder, Meridian Legal

Questions about this project

Short answers, specific to Meridian Legal.

What problem was Meridian Legal solving?

Enquiries arrived in three different inboxes and a spreadsheet. Nobody knew which cases were stuck until a client complained.

What did OpsFrames build?

A new website, one CRM for enquiries, a clear pipeline with an owner for each stage, and automatic welcome documents, all inside a 45-day launch.

What changed?

Every enquiry is answered within two hours. Signing a new client dropped from nine days to four, and qualified leads rose by 42% in the first quarter.

Is this a real client?

Yes. Meridian Legal is a real client and this story is shared with permission. Figures shown are the client’s actual results from this project.

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