Digital & Web Conversion

Website ROI & Revenue Leak Calculator

Evaluate website conversion leaks, identify funnel friction, and compute projected revenue lift step-by-step.

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Step 1 of 4 Client & Traffic Profile

1. Client & Traffic Overview

Identify the client account and monthly inbound audience.

This name will appear on the final client executive report.
15,000 /mo
Total monthly unique sessions or inbound visitors.

2. Funnel Conversion & Deal Economics

Enter current conversion rate and revenue generated per acquired customer.

1.2%
Percentage of site visitors who convert into qualified inquiries or purchases.
$1,200
Average gross revenue value realized from one acquired customer or deal.

3. Industry Target Benchmark

Select your client's industry standard conversion benchmark.

3.5%

4. Executive Revenue Optimization Report

Prepared for Acme Consulting Group · Ready for client presentation.

Monthly Opportunity / Revenue Leak +$414,000

Annual uncaptured potential: $4,968,000 across unoptimized traffic.

Current Monthly Revenue $216,000 180 conversions/mo
Benchmark Target Revenue $630,000 525 conversions/mo
Additional Monthly Leads +345 leads at current traffic
Funnel Growth Multiple +192% projected growth
Funnel Leak Distribution
Mobile Speed & Core Web Vitals$144,900 /mo

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